Going Digital? Know what to use and why

[vc_row][vc_column][vc_column_text]Digital marketing has been taking the world by storm in the last couple of years. Every year there seem to be new and improved ways to optimize your site, change your position on Google, and to advertise your business to new consumers. Digital marketing comes in multiple forms. You have SEO, SEM, PPC and more, but do you know what they do and why they are staples in your digital marketing campaign?

Let me help you understand what Digital Marketing is and what each product does for your business![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Search engine optimization (SEO)

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Search engine optimization, or SEO, is a great tool to use for your website and blog posts. Google, Bing, and Yahoo all have search results, where web pages, videos and other content like local listings are shown. These search results are ranked based on what the search engine (ex: google) considers relevant to the user. SEO is strictly organic, which means you do not have to pay for it. SEO uses words from your website, meta descriptions and other site links to drive traffic, improve search engine ranking, and increase brand awareness. This is a great tool to use and it is completely free.

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Search engine marketing (SEM)

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Not to be confused with SEO, Search engine marketing (SEM) is a process of increasing website traffic and visibility from search engines through paid marketing efforts. You may have heard of Google AdWords, which is the most popular SEM platform marketers use. SEM includes paid search advertisements (display ads) and pay-per-click. This leads to our next product, pay-per-click.

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Pay-per-click advertising (PPC)

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Pay-per-click is where advertisers pay a fee each time their ad is clicked. This can be in a form of text advertisement or a display advertisement. This is basically a way of buying visits to your website, rather than earning those visits organically. Advertisers can bid for placement in the sponsored links when someone searches a keyword related to their business. Below are two example the types of PPC ads you can see on a search engine, like google.

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Social Media Marketing (SMM)

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Did you know about 2 billion people use social media? Social media marketing is a great form of paid and unpaid advertising. By creating content that showcases your brand, products, and services, you can create a strategy that helps you achieve brand awareness nationally and globally. Through social media, you can target your audience, boost a post, and even get leads from your advertisements. With the right message and the right targeting strategy, you can become very successful in advertising through social media. Platforms that you should consider using our Facebook, Instagram, Twitter, and Pinterest.

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Audience Targeting

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Audience targeting helps you deliver your ad to a specific audience. Simple enough right? With audience targeting, you can target specific locations and business’s, specific states, specific behaviors, and even specific website searches. Kind of creepy, I know, but the great thing about this tool is consumers will see your ad for up to 30 days, which means your consumer will not forget why and who they searched for. This helps you tailor your message to specific audiences, at specific times to make sure you stay in their mind when they are ready to purchase.

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Local Listings on Search Engines

[/vc_column_text][vc_column_text]Consistent branding on the web is a powerful tool. The more your consistent in your location, the better. Claiming your business on Google, Yelp or yellow pages helps your business be found and contacted.  This will also help your visibility on search engines and can improve your search ranking.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Sometimes it’s hard to keep up with the ever-changing digital world. Partnering with someone who can help you stay on track with your digital strategy can go a long way. Whether they are in-house or a remote worker, hiring a specialist can help you conquer this digital age.

Need help? Feel free to call 732-814-5033 or email jennifer.fetterly@revelindesign.com with any questions you may have! I would love to help you strategize your digital campaign.

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Simplify your information through infographics

Infographics help simplify the information you are trying to convey to your viewers. They are 30 times more likely to be read then just plain text. Using basic design principles to support the information presented can help you target a larger audience. They are used for social media posts, flyers, and email marketing. Here are some things to keep in mind when creating your infographic.

processFind a topic

This might seem like a no brainer to most, but it is easy to forget. Find the topic you are going to use and write down the information that will be shown in the infographic. Laying this out makes it easy for you to double-check your work as you begin to create your infographic. Find the data you want to use, and figure out the perspective you want your audience to see this in. It also helps you see how much room you will need for the next step. Planning out your infographic will be much easier when your topic is right in front of you.

Plan your infographic design

Now that you have your topic, let’s move to the next step. As a designer, it is always a great idea to plan and sketch out your ideas. This allows you to see your design in minutes and helps you come up with a concept. You can sketch out the process you want to convey to your audience and make sure it is easy to understand. This will show you if the perspective you are looking to show will show through to the viewers.layout

Layout

Wireframes and grids are a part of this stage. You should be able to come up with 2-3 wireframes that layout how you want your information to be shown. You can choose to do a horizontal layout, vertical layout or both. With a wireframe, you can start to piece together where you want certain elements of your design to be shown. For instance, you can layout where your titles and icons will be placed.

Balance

Once you figure out the layout you would like to use, you should double-check to make sure everything is balanced properly. By balancing out your layout, your design will not be to “top heavy” with information and be empty at the bottom of your design. Finding the right balance for your infographic is important. Think about the negative space you have, the colors you are using, and the icons or photography you choose to use. Each design element should balance one another out so your audience can follow your design.

iconography

Consistency

Consistency is key for infographics and all other marketing materials you have as assets. Making sure you are consistent in your font choice, colors, and iconography or photography, will help your audience move between each section of your infographic.

Infographics are a great tool for small and large business’s. They capture a large audience on multiple platforms and used over and over. When done properly, if infographics are paired with relevant information, viewers are likely to retain 65% of the information for longer. If you are not sure if you are ready to create your own infographic yet, you can easily find a graphic designer who can help you out.

 

Need help? Drop me a line and I would be more than happy to help you out!

New Year, New Branding?

That’s right, it’s the start of the new year, and you know what that means right? It’s the time to look back at last year and see what improvements your business can make. Your business’s brand is key, so why not continue to improve your branding every year to reach new customers? Rebranding is usually driven by the sluggish performance of your past material. In many cases, the focus is external, rebranding to create maximum impact on existing customers, prospects and partnerships. Rebranding doesn’t always mean a total makes over of your business’s assets though. So, what can you do you improve your brand for the new year?

Social Media

Social Media Review

Reviewing all of your marketing channels can help show were the inconstancies are. Facebook to Twitter, your brand should have the same consistent look and feel throughout. Little changes can do wonders for keeping your brand consistent. One thing I love to implement when managing a social media platform is creating brand templates for social media platforms. Having 5-7 template’s that you can utilize for your posts will help your social media platforms convey your brand.

Marketing Material Review

Depending on the number of flyers, brochures or catalogs you have, this might take some time, but it is worth it. Looking through your marketing materials to make sure everything has the same color scheme, flow and message can help you see where your inconstancies are. Reviewing your materials is a great way to see where you can improve on logo placement, color usage and brand message to your consumer. When it comes to brand awareness, consistency something you want to think about. When a consumer looks at your brand, will they know it is you?

Website Audit

Updating your website is a must. You should always have current products, services, discounts, and projects up. Taking the time to update your website assets can help you stay relevant and competitive in this very digital world. With consumers taking to computers and mobile phones for almost everything, your website is likely to be the first impression a consumer will get about your business. When a website is not up to date with blogs, projects, case studies or services, a bad first impression can turn a consumer away.

Messaging

Have you looked at your brands messaging yet? Have you checked on how your messaging has been performing? Your brand messaging should be looked at every year to evaluate how it has been performing with your consumers, prospects, and partnerships. The consumer is constantly changing, so why isn’t your messaging? Every year the digital world changes to help the consumer have a different perspective of what they want and how they want it. Review your messaging every year can help you stay current with the consumer and their ever-changing needs.

Keeping your brand up to date with the ever-changing consumer persona can be tough for any business. Making sure you review your branding every year will help your business stay relevant in the consumers’ minds.