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Branding Your Presentation


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From corporate profiles to sale pitches, presentations are key visual assets to your company’s brand experience. Your brand identity can be brought to life through presentations. By resonating it through your presentation, you can educate your audience on who you are and what your company stands for.

Branding your internal presentations is always a good idea. Having a template that your company can use for customers, investors and marketing, help your brand be more recognizable to your audience. Corporate branded PowerPoints rank high for all industries. Promote your brand through your presentation with these 4 key rules.

Logo

Your company’s logo is always the first step in getting your brand across to your audience. It is the first part of your company your audience will remember and see. This rule is the same with your presentation. You want your logo to be visible on the cover page. The cover page is the start of your story and will tell your audience who you are straight from the beginning.

 

You can either choose to keep your logo on the cover page, or you can place it on every page as well.  This depends on what type of presentation you are going for.

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Color

Your brand uses specific colors on every marketing material you create. This should be the same for your presentation. Using your brand colors throughout your presentation helps keep your brand identity apparent. If you don’t have brand-specific colors, look to use the colors in your logo. Those colors will help you keep your presentation uniform and give your presentation some creative elements to work with.

 

Colors help keep your presentation visually appealing and will help move your audience throughout your slide. This also helps create different and unique slides for each topic you are covering.

Font

Your brand might already have font family you use on other material’s. Using these same fonts in your presentation helps tie your band altogether.  This also helps with creative elements as well. Playing with font size, weight, and color, help tell your story to your audience. It will show your audience what your topic is, your key points are and any statements that are important to you.

 

Using more than one font family in a presentation I normally not recommended. Using one font, but different variations of that font will help you stay more consistent on every slide.

Consistency

This covers everything we just touched upon above. Consistency throughout your presentation will help you look more professional and will tie your brand altogether. From your logo, colors and fonts you use, having them all consistent throughout each page will help your audience understand your story better.

 

Making sure each slide is consistent is easy. When you’re done with your presentation, go through each slide and make sure your title on every page is the same size, color, and weight. Do the same thing for each part of your presentation pages. Bullet points should all be the same on each slide, and so should each of your paragraphs. This may seem like a lot of work, but it helps keep your presentation in check.

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With all of this in mind, now it’s time for you to brand your presentation. Remember, take it one slide at a time!

 

If you’re looking to incorporate more graphical elements into a presentation, hiring a graphic designer may be the way to go. They can create unique elements just for your industry and PowerPoint. They can help you make creative graphs like the ones above and help bring your presentation to the next level.

 

Need a freelance graphic designer? Contact me today at jennifer.fetterly@revelindesign.com for a free quote on your project.

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