The colors you choose for your brand and logo say a lot to your consumers. From red to black, all colors have different emotions and effects on how a person views your brand.
According to research, consumers make a subconscious judgment about a product in less than 90 seconds.In fact, majority of these people base their assessment on color alone. Almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.
The infographic below is to help you understand the impact different colors have on your industry.
As you can see, each color has it’s own personality and emotional connection. When choosing what colors to use for your brand, looking at how you want consumers to see your brand and its persona is the first step. Even though particular industries do not use certain colors does not mean it is off limits.
