Digital marketing has been taking the world by storm in the last couple of years. Every year there seem to be new and improved ways to optimize your site, change your position on Google, and to advertise your business to new consumers. Digital marketing comes in multiple forms. You have SEO, SEM, PPC and more, but do you know what they do and why they are staples in your digital marketing campaign?
Let me help you understand what Digital Marketing is and what each product does for your business!
Search engine optimization (SEO)
Search engine optimization, or SEO, is a great tool to use for your website and blog posts. Google, Bing, and Yahoo all have search results, where web pages, videos and other content like local listings are shown. These search results are ranked based on what the search engine (ex: google) considers relevant to the user. SEO is strictly organic, which means you do not have to pay for it. SEO uses words from your website, meta descriptions and other site links to drive traffic, improve search engine ranking, and increase brand awareness. This is a great tool to use and it is completely free.
Search engine marketing (SEM)
Not to be confused with SEO, Search engine marketing (SEM) is a process of increasing website traffic and visibility from search engines through paid marketing efforts. You may have heard of Google AdWords, which is the most popular SEM platform marketers use. SEM includes paid search advertisements (display ads) and pay-per-click. This leads to our next product, pay-per-click.
Pay-per-click advertising (PPC)
Pay-per-click is where advertisers pay a fee each time their ad is clicked. This can be in a form of text advertisement or a display advertisement. This is basically a way of buying visits to your website, rather than earning those visits organically. Advertisers can bid for placement in the sponsored links when someone searches a keyword related to their business. Below are two example the types of PPC ads you can see on a search engine, like google.
Social Media Marketing (SMM)
Did you know about 2 billion people use social media? Social media marketing is a great form of paid and unpaid advertising. By creating content that showcases your brand, products, and services, you can create a strategy that helps you achieve brand awareness nationally and globally. Through social media, you can target your audience, boost a post, and even get leads from your advertisements. With the right message and the right targeting strategy, you can become very successful in advertising through social media. Platforms that you should consider using our Facebook, Instagram, Twitter, and Pinterest.
Audience targeting helps you deliver your ad to a specific audience. Simple enough right? With audience targeting, you can target specific locations and business’s, specific states, specific behaviors, and even specific website searches. Kind of creepy, I know, but the great thing about this tool is consumers will see your ad for up to 30 days, which means your consumer will not forget why and who they searched for. This helps you tailor your message to specific audiences, at specific times to make sure you stay in their mind when they are ready to purchase.
Local Listings on Search Engines
Consistent branding on the web is a powerful tool. The more your consistent in your location, the better. Claiming your business on Google, Yelp or yellow pages helps your business be found and contacted. This will also help your visibility on search engines and can improve your search ranking.
Sometimes it’s hard to keep up with the ever-changing digital world. Partnering with someone who can help you stay on track with your digital strategy can go a long way. Whether they are in-house or a remote worker, hiring a specialist can help you conquer this digital age.
Need help? Feel free to call 732-814-5033 or email firstname.lastname@example.org with any questions you may have! I would love to help you strategize your digital campaign.